How to Price Your Jewelry Wholesale

Pricing is an issue that many people in the jewelry 

business often worry about. However, there is a 

method that you can easily use, whether you 

purchase jewelry wholesale or make your own

jewelry. Pricing is very important. You don’t want 

to charge too much, because you won’t sell 

anything. On the other hand, you want to make 

sure that you charge enough to make a profit.


If you purchase your jewelry at wholesale prices, a 

markup of 15% to 30% is usual, and people will pay 

these prices. In the grand scheme of things, apply 

the 30% markup, and make that the ‘regular’ price. 

When you need to move merchandise hold a sale, 

and use the 15% markup price as the sale price. 


If you make your own jewelry, determine the total 

cost of the piece, including the cost of supplies, 

shipping, warehousing and packaging, then apply a 

15% markup. With the 15% markup, your jewelry 

will be priced at the wholesale price. If you sell the 

jewelry to the general public yourself, as opposed 

to selling it to retailers, apply the retail price, which 

in this case would be about 45% above your costs. 

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